I’ve got some big news to share.
Greatist has been acquired by Healthline, one of the best and biggest health sites out there.
It’s no doubt a wild ride for digital publishers these days, and we’re excited to partner with a brand that’s so complementary to ours. Healthline is great at scale, quality, resources, and profitability—all things that make them a smart business for us to align with! Oh, and we’re hopeful some of Greatist’s strengths, like our strong brand and voice, will have some influence here too. I’m sure our brand will evolve in the coming months—that’s always the way it works—but we’re excited for Greatist to grow while maintaining its soul and important message.
When I started Greatist eight years ago, I set out to build a brand in health and wellness that would make you feel better about yourself instead of worse. A brand that spoke to you like a friend who’s just a little further along. A brand that encouraged you to improve and celebrated when you got even a little better. Since then, the health space has changed an awful lot. Wowza. Health is cool now! (Even salads, I think!) And while a lot of what’s new in health is presented through an uncertain Instagram filter, it’s heartwarming to know a lot has improved for the better. And I’d like to think we played a role in pushing the right narrative forward.
I couldn’t be more proud of what Greatist and its extraordinary team have accomplished, from day 1 to whatever-the-heck day it is now. And I’m excited about how the space will continue to change. As our Healthline chapter begins, I’ll be taking a break before starting work on my next great brand that does good (if you’d like to keep up with what I do next, sign up here).
Thank you all for an amazing, unforgettable ride—and thank you all for being such a greatist.
– Derek Flanzraich
Founder & CEO, Greatist